





In order to support The Week ’s new TV Advert that will be showcased across all SKY TV platforms in the UK, I have created a set of animated banners and a responsive email. https://www.youtube.com/watch?v=_gi63Ojg5dw&feature=youtu.be These digital assets are typical and essential of an integrated campaign that runs through print and digital. These will help expand benefits of the TV Advert through some of our digital channels, driving more traffic to our site, and eventually improving conversions by increasing subscriptions, whilst keeping the usual style and consistent look and feel.